hannah
riley

work

Senior Graphic Designer

Moshi

2022 - present

- established new creative direction and brand guidelines to create a visually engaging, cohesive and recognizable brand across all platforms

- streamline design workflow with creative team
and key internal stakeholders to manage tasks
and workload of Junior Designer and freelancers

- empower Junior Designer and freelancers to own Moshi designs and improve skills with courses and portfolio reviews

- design, illustrate, and animate brand and
marketing campaigns for print and digital use,
like partnership materials, website pages, push
notification messages, email communications
and social media graphics

Creative Manager + Designer

SunWest Credit Union

2021

- progressed through four job promotions in
four years where I received increasing levels of responsibilty and autonomy to invent creative concepts and manage a creative team

- led a rebrand overhaul in which I redesigned onboarding and retention marketing materials,
built and shipped a brand new website, and determined the creative direction for three new youth account programs that resulted in a record amount of new account openings

- oversaw SunWest's visual brand and creative team to create fresh and on-trend designs that resonated with SunWest’s target markets while consistently exceeding campaign goals

Graphic Designer

Senior Graphic Designer

Senior Creative Designer

SunWest Credit Union

2017 - 2021

- through these three positions at SunWest, I worked closely with the Marketing Director to invent the creative concepts and brand direction, often using original illustrations + animations to stand out in the local market

- led an award-winning rebranding overhaul and determined the creative direction for three new youth account programs that resulted in a record amount of new account openings

- made each creative piece for every marketing campaign or project, often with extremely tight and overlapping deadlines

- received "Employee of the Year" award in 2019

Graphic Designer

Dolce Salon + Spa

2017

- designed promotional marketing materials,
such as print event posters and digital monitor slides displayed in the salons, as well as brand maintenance designs, like business cards and
social media posts

- learned from Senior Designer how to manage and update the website using HTML code

Graphic Designer + Illustrator

Freelance
(Getaway Design Studio)

2015 - present

- create logo designs and branding packages,
as well as one-time print and digital projects that align with organizational goals

- earn new skills as I explore passion projects, like illustrating children’s books, travel photography, designing greeting cards, + dreaming up brand directions for companies that don’t exist (yet!)

tools

Adobe After Effects
Adobe Audition
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premier Pro
Adobe XD
Figma
Google Workspace
Jira
Limber
Mailchimp
Microsoft Office Suite
Monday.com
Sketch
Wacom Intuos Tablet
Webflow

education

User Experience
Design Fundamentals Certificate

California Institute for the Arts, Coursera

2021

For this course, I invented my own app to solve a real-world problem. My app, Cuartoh, allows amateur interior designers to collect images, notes, and links to create cohesive looks and plan for purchases with a budget for each room. I created a content map, an interaction map, and finally a wireframe site map to fully think through the app functions. The final project of the course was a clickable prototype created in Adobe XD. Click through the following functions:
1. login function
2. search function
3. view/edit room function - bedroom
4. design tip - bedroom (sponsored ad based on key words/other saved links)

I'm working on designing/developing more - coming soon!

Visual Elements of User Interface
Design Certificate

California Institute for the Arts, Coursera

2021

I completed a series of assignments to invent an app concept and design my own interface. I participated in peer reviews and learned about designing intentionally to appeal to what users already know and how to guide their behaviors using symbols, icons, graphic elements, and animated effects to ensure they have a positive experience. I'm very interesting in continuing my studies about UI/UX design.

Motion Graphics + Animation Certificate

HOW Design Online University

2018

I attended a virtual class where I learned the basics in story-boarding and animating in Adobe After Effects. I love learning new skills, and now I use After Effects regularly to make my graphics come to life.

Bachelor of Science

Spanish Language Minor

University of Wisconsin-Stout

2010 - 2013

I studied hospitality and tourism because I love to travel and learn about different cultures. As it turns out, I have less of a passion for anticipating the needs of hotel guests and more of an eye for design. ;)

Spanish Language + Culture

Spanish American Institute for international Education

2012

I spent a semester living and studying in Sevilla, Spain. I lived with a host family and learned about traditional southern Spanish culture and customs while earning my Spanish minor.

community

Reading Together Volunteer

Saint Paul Public Library

Through the Reading Together program at my local library, I was partnered up with a grade school student who wanted a little help with reading. We met weekly to take turns reading books out loud and play word games like Junior Scrabble to practice reading and comprehension. We even started to create our own comic book story to help cultivate a love for stories.

Event Volunteer

Free Arts Arizona

I volunteered to help heal abused and homeless children through artistic expression in Phoenix, AZ. I took photos and helped facilitate monthly special events to create a safe and fun learning environment for at-risk children.

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