My name is Hannah and I'm a design lead with 7 years of experience specializing in branding, marketing campaign design, creative direction, graphic design, motion graphics, illustration and UI/UX design.
Slowly but surely, SunWest Credit Union's rebrand was on its way. I had been working closely with my Marketing Director to rebrand SunWest as a modern, transparent, and approachable local banking solution in the Phoenix market. The new logo design was a major step towards catapulting the 87-year-old brand into this decade, but we knew we could reinvent SunWest's digital presence with a completely redesigned website.
The old site was hard to read, difficult to navigate with redundant menus, and overall not aesthetically-pleasing or on-brand. We were limited in what we could control with the CMS platform powered by Fiserv, and we were unable to make any design changes; even adding a new promotional page warranted a help desk request. Our analytics were also an issue because the production site was not hidden from Google, causing a duplicate site to be read. Blog capabilities were another pain point. We desperately wanted to have a different blog targeting each youth account age group to help boost participation. We realized we needed a platform where we could not only control the content, but also the design and SEO elements to properly represent our digital brand.
The old website featured multiple menus + a busy, confusing design.
The sky is the limit with Webflow Designer, including 3-D interactions + custom animations.
After doing some serious web surfing, I came across Webflow and their university library of how-to videos, tips, and tricks, especially for custom interactions and engaging animations. I discovered that Webflow would allow us to design, maintain, and control every aspect of our site. Last-minute rate change? Easy. New promotional page for this season's personal loan campaign? Done. Multiple blogs and landing pages to better target youth account age groups? Finito. Now all I had to do was build the site...
The scope of work was daunting, but we were determined to tackle this challenge. I began taking UI/UX courses to beef up my expertise on digital design and best practices.
Competitive Set Analysis
Test, test, + test again
Launch Advertising Campaign
Online Banking Integration
Accuracy of Information
Current Promotions, Events, + Contests with Corresponding Landing Pages
Posts to 4 Blogs + Monitor Comments
Ask SunWest Video Series
Pounce Accounts Coloring Sheet Library
Form Results to Proper Channels
The new mysunwest.com hosts organized information with a streamlined site architecture + a clean, engaging design.
SunWest's new website design hit all our goals and then some. Not only does it have a clean and fresh look, it's functional beyond our wildest dreams. The new site is far more engaging with custom-made interactions and animations, and enhances the new written content's witty tone of voice. It's easy to use, gracefully responsive, and all the information is organized in a logical way. Our members don't wonder where to click next, and it shows! Our analytics are now accurate, so we can measure and track our audience. MySunWest.com is on-brand and sets the tone for the entire brand.
avg. minute duration per visit
organic traffic increase
avg. monthly sessions
avg. monthly product page sessions
Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.
*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.