Branding
Moshi is expanding beyond schools as it grows, so the name is changing from "Moshi for Schools to "Moshi for Educators". The old logo included a character from the app (SleepyPaws) and was difficult to adapt and use across all platforms and partnerships. The Head of Schools wanted a logo design and direction that was simple, aligned with the recent overall Moshi rebrand and still recognizable as a subsidiary of Moshi.
I removed the character and started over with just the Moshi logo. I also wanted to keep the logo as one-color because many of the Moshi for Educators lesson plans and activity sheets are printed in grayscale. I used the collegiate-like banner shape to contain the words "for Educators". The wave warp of the banner compliments the flow of the custom lettering in the Moshi logo while adding an easily-legible and recognizable element to differentiate it from the parent brand.
I've also started creating templates to establish a consistent and branded look, like the new coloring sheet template and the Moshi craft videos I edit and animate. The Instagram highlight explainer video I created explains how Moshi for Educators is used.
This rebrand is in progress right now, so stay tuned for results!
