Moshi PLAY Campaign

Creative Direction, Marketing Campaign Design, Graphic Design, Animation/Motion Graphics,

01. The Challenge

The Moshi Kids app was launching a completely new set of interactive features, and we needed to make a huge marketing campaign to promote growth and user adoption.

02. The Strategy

Once I received final screen looks from the UI/UX design team, I created a series of 50+ static graphics and 10+ animations for social, website, and partnership use. My goal for the graphics and animations was to accentuate the character artwork and make the new experience seem like we were inviting users to a fun and interactive celebration. The assets feature each of the activities and the characters involved in the new in-app experience. My Junior Designer helped resize the images for Instagram story as well.

03. The Result

The graphics are being used across social channels, email marketing, push notifications, pitch decks with our PR firm and investors, and as acquisition ads. We've extended the free trial due to positive customer feedback.

Work in progress - more content coming soon!

old site

new site


avg. minute duration per visit


organic traffic increase


avg. monthly sessions


avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the site since moving on from my position at SunWest Credit Union at the end of 2021.

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