Rewards Card Campaign

Graphic Design, Photography, Animation/Motion Graphics

I mocked up all the materials for the new Rewards cards campaign before I left SunWest CU, including print and digital ads. The campaign did not have a scheduled launch date when I left, so much of the copy still needed to be filled in.

I even took some products shots - see the the red/blue duotone image below. I created the lighting, took the photos on my Canon, and touched up final images in Photoshop. I know the aesthetic doesn't quite match the color way of the other materials, but I was working with what I had in my home office. I figured they could use it for future materials or even as a social post.

Work in progress - more content coming soon!
results
highlights

old site

new site

2+
1+

avg. minute duration per visit

164%

organic traffic increase

64k
55k

avg. monthly sessions

400+
20

avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.

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