Animation, Graphic Design, Marketing, Ad
As part of a test, Moshi launched a Daily Bedtime Story web page player that featured a different Moshi story each night. The goal was to drive users and viewers towards the web player page.
At the Head of CRM's request, I designed a spinning "wheel of fortune" style wheel to display the randomness and variety of the web player. I chose four of the most popular Moshlings to feature on the wheel I built in Adobe Illustrator, and then I animated the wheel and doodle features to create a loop-style motion graphic. I also recreated a more simplistic frame-by-frame version in Photoshop to keep the file size minimal for email use. I also created an Instagram story-size template to feature the story of the day each day.
The landing page is still generating views and web player use.
old site
new site
avg. minute duration per visit
organic traffic increase
avg. monthly sessions
avg. monthly product page sessions
Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.
*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.
