Daily Bedtime Story Promo

Animation, Graphic Design, Marketing, Ad

01. The Challenge

As part of a test, Moshi launched a Daily Bedtime Story web page player that featured a different Moshi story each night. The goal was to drive users and viewers towards the web player page.

02. The Strategy

At the Head of CRM's request, I designed a spinning "wheel of fortune" style wheel to display the randomness and variety of the web player. I chose four of the most popular Moshlings to feature on the wheel I built in Adobe Illustrator, and then I animated the wheel and doodle features to create a loop-style motion graphic. I also recreated a more simplistic frame-by-frame version in Photoshop to keep the file size minimal for email use. I also created an Instagram story-size template to feature the story of the day each day.

03. The Result

The landing page is still generating views and web player use.

Work in progress - more content coming soon!

old site

new site


avg. minute duration per visit


organic traffic increase


avg. monthly sessions


avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.

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