design in mind

My name is Hannah and I'm a digital and print designer specializing in branding, creative direction, UI/UX design, graphic design, motion graphics, and illustration.

Design brings beauty and function to the world. I love organizing elements into a visual story, strategically placing an interaction to encourage the next click, or bringing a character to life with animated features. Effective design clearly communicates a solid message with hierarchy and smart use of space; intentional design influences emotion, incites action and establishes cultural tones. That's why I strive to learn new trends, technologies, and techniques to consider different perspectives and create fresh designs.

Scroll down to see examples of my work or learn more about my 6 years of experience.

dive in:
case studies



Slowly but surely, SunWest Credit Union's rebrand was on its way. I had been working closely with my Marketing Director to rebrand SunWest as a modern, transparent, and approachable local banking solution in the Phoenix market. The new logo design was a major step towards catapulting the 87-year-old brand into this decade, but we knew we could reinvent SunWest's digital presence with a completely redesigned website.



The old site was hard to read, difficult to navigate with redundant menus, and overall not aesthetically-pleasing or on-brand. We were limited in what we could control with the CMS platform powered by Fiserv, and we were unable to make any design changes; even adding a new promotional page warranted a help desk request. Our analytics were also an issue because the production site was not hidden from Google, causing a duplicate site to be read. Blog capabilities were another pain point. We desperately wanted to have a different blog targeting each youth account age group to help boost participation. We realized we needed a platform where we could not only control the content, but also the design and SEO elements to properly represent our digital brand.

The old website featured multiple menus + a busy, confusing design.

The sky is the limit with Webflow Designer, including 3-D interactions + custom animations.



After doing some serious web surfing, I came across Webflow and their university library of how-to videos, tips, and tricks, especially for custom interactions and engaging animations. I discovered that Webflow would allow us to design, maintain, and control every aspect of our site. Last-minute rate change? Easy. New promotional page for this season's personal loan campaign? Done. Multiple blogs and landing pages to better target youth account age groups? Finito. Now all I had to do was build the site...


of work

The scope of work was daunting, but we were determined to tackle this challenge. I began taking UI/UX courses to beef up my expertise on digital design and best practices.




Competitive Set Analysis


Information Architecture
+ Wireframing

Digital Strategy

Brand Alignment



UX/UI Design

Website Design

Blog Design


Web Development

Quality Assurance:
Test, test, + test again

Back-end Development

Front-end Development


Web Hosting

Analytics Reporting

SEO Optimization

Launch Advertising Campaign

Online Banking Integration


Accuracy of Information

Current Promotions, Events, + Contests with Corresponding Landing Pages

Posts to 4 Blogs + Monitor Comments

Ask SunWest Video Series

Pounce Accounts Coloring Sheet Library

Form Results to Proper Channels

Enhance Accessibility

The new hosts organized information with a streamlined site architecture + a clean, engaging design.



SunWest's new website design hit all our goals and then some. Not only does it have a clean and fresh look, it's functional beyond our wildest dreams. The new site is far more engaging with custom-made interactions and animations, and enhances the new written content's witty tone of voice. It's easy to use, gracefully responsive, and all the information is organized in a logical way. Our members don't wonder where to click next, and it shows! Our analytics are now accurate, so we can measure and track our audience. is on-brand and sets the tone for the entire brand.


old site

new site


avg. minute duration per visit


organic traffic increase


avg. monthly sessions


avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the site since moving on from my position at SunWest Credit Union at the end of 2021.

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